In sort of an odd twist of fate, my good friend Alex got me a ticket to see Girl Talk last night at Terminal 5 and we went with his wife and a few friends. If you haven't heard of Girl Talk, it's a DJ who does a lot of mashing - take a hook from a Nine Inch Nails song and play it alongside Kelly Clarkson's "Since You Been Gone." Quite a sweet spot for drunken, 20-something hipsters. It's pure marketing genius really - it's going to be a while before those little lab rats stop hitting that lever.
A few posts ago I discussed frame shifting in the context of listening to over a thousand 15-second snippets of music for a focus group. Girl Talk effectively re-created that experience, except it was far more fun and clever. What's funny is that you spend half the time either dancing (Alex and Karen) or staring blankly into space wondering what song that beat playing under the Van Halen riff comes from (Kevin, Gabe, and Micah). Once you figure it out, you continually crave the mental act of dissecting the "songs."
We went for a drink after the show and my friend Oliver was frustrated with the song playing at the bar. Not realizing he was joking, I asked why he didn't like it. "It won't change! And it's not mashed up with anything!"
We are the generation of frame shifters. Somehow I think that doesn't apply to me, but as I write this post, I have four different instant message conversations going on, a few emails I'm responding to, some very heavy texting, and the occasional phone call. The characters, relationships, and plot are all totally different in each, yet I'm effortlessly and obsessively switching between them at lightning speed. In fact, when a few of the conversations begin to slow I get tense as if I'm not stimulated enough.
I guess this is what the future tastes like. Sometimes I worry that I've gotten too good at compartmentalizing my emotions. I'm having one conversation with a girl that just had a tough break up, and another with a friend recapping the prior evening's highlights. Is that disrespectful to my friend going through a tough time? On occasion I feel guilty when that happens. Is there a dark side to all this frame shifting?
11.17.2008
Neuro-Consciousness Focus Group Part 2: Girl Talk
11.15.2008
Music Neuro-Consciousness Focus Group?
In the effort to supplement my income, I sign up for the occasional focus group here in NYC. These are not usually very stimulating affairs. In fact, I usually leave wondering if the incredibly banal experience is worth the 100-200 clams. But this last one felt more like an experiment in psychology and neuroscience - I thought Daniel Leviten was hiding somewhere behind a one way mirror.
The focus group was for a new, rock radio station. Over the course of four hours (split over two days), me and about 50 other subjects listened to 15-second snippets of over a thousand songs and subsequently rated them. As a musician and an avid music fan, I figured this would be interesting. I recognized roughly 90% of the songs I heard, and liked about 50%. The music ranged from Radiohead, Kings of Leon, and Pearl Jam to Jimi Hendrix, Fleetwood Mac, and The Doors.
I can't imagine what my brain scan images under un fMRI machine would have looked like. I thought my amygdala was going to catch fire by the end. After last night's second session, I left there with a massive headache. I assume it was brought on by the intense emotional responses of each song I listened to.
It was like an exercise in emotional frame shifting - a new scene once every 15 seconds. An inadvertent reminder that emotion does not happen in a vacuum. There was a whole scene associated with every song that elicited images and feelings from memory. Sights, sounds, smells, people, places, objects, sex, childhood, anger, frustration, elation, depression, regret, euphoria. My brain felt like a hurricane - bounding around in the storm of one's memory is the closest thing we have to time travel, I felt like Billy Pilgrim in Slaughterhouse Five coming unstuck in time. A brief excerpt of my internal play:
(first song starts)Okay, my headache is coming back...I think you get the point.
Oh, I used to listen to that song in the car with my dad when I was five years old, felt safe and happy...
(change song)
My mother loved this song and she used to play it on the piano in the living room, it was a meloncholy song, but I loved how she played it, she was such a good music-
(change song)
Fast forward to 23 years od - breakup song, wish I wasn't hearing this right now, I'm sad and bitter and remembering her face, which I used to be attracted to, god, i hope i never have to see her again...
(change song)
Ha, my brother used to attempt playing this song during his brief stint on the saxophone, sounded like he was killing a goose in his bedroom, shit I need to call him...
(change song)
Sweet! - I used to listen to this on my yellow Sony Sports Walkman while I mowed the lawn when I was 15, screaming over the mower to sing along. I found out later my parents used to get a kick out of that image.
(change song)
Oh shit, this is the song my friends and I used to listen to while driving around in my friend's black, Nissan 300ZX that he got from his uncle, right after our good friend died in a car accident - an odd combination of nostalgia, euphoria, devastating regret and sadness. I wonder how his parents are-
(change song)
Back to 12 years old, this was playing during a 7th grade dance when I first french kissed Ornella Rullo, she had chinese food for dinner that night. I was wearing red pants for some reason. Man, that was a good first french kiss, we were only TWELVE-
(change song)
Maybe I do like Tom Petty? This is from that cheese-y, tripped out Alice in Wonderland video where Alice looks like a blond Karen Carpenter, and there's that scene where her body is a cake, and the Mad Hatter is cutting himself and everyone else a piece. Ha ha...
(On a side note, upon re-watching the video below, I'm impressed with my memory's ability to remember that it was the Mad Hatter cutting the cake - haven't seen that video in at least 7-8 years...)
